brand to love // frieda and nellie


Last week I had the chance to stop by the offices of the jewelry designers Frieda and Nellie. Like Graham, I discovered them on Pinterest thanks to these earrings and was instantly smitten.

What originally started as a hobby for real life best friends Sarah Reid and Stacy Herzog, has quickly grown into a successful company. In fact, they just launched a collaboration with Calypso St. Barth for an exclusive line of gorgeous statement necklaces. The best part? All of the jewelry is still handmade in New York, using a mix of friendship bracelets and vintage finds.

The company is named after Stacy's grandmothers Frieda and Nellie and their photos adorn the office. Which, is just as inspiring as you would imagine. Part showroom, part workroom, it oozes with the brands colorful, glamorous and fun-loving aesthetic.

Take a look for yourself...

Their branding is just as charming as their jewelry. I just love these fonts. 





Here are just a few of my favorite pieces...


 And, it's your lucky day because Frieda and Nellie are offering 20% off any piece with the code STARSANDSTRIPES.

Happy shopping!

xo
smash